Among the main reasons for business sellers to enter the market of mergers and acquisitions are commercial and financial motives.

Capitalization on the sale, i.e. the profit from the sale of the company

Sale of non-core or unprofitable assets (units) in the structure of the corporation

The slowdown in the sector, the transition to the maturity stage

The need for floating capital

Going out of the business

Regulatory reasons

Loss of reputation and change of the company's image

Freedom and new opportunities

If we talk about the motives of the sellers of companies, it is important to take into account the life cycle of the industry in which the company operates. At the stage of the market growth it is advisable to carry out vertical integration (merger), and on the stage of maturity or decline of the industry it is adequate to acquire the competitors or sell the business.

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