Among the main reasons for business sellers to enter the market of mergers and acquisitions are commercial and financial motives.
Capitalization on the sale, i.e. the profit from the sale of the company
Sale of non-core or unprofitable assets (units) in the structure of the corporation
The slowdown in the sector, the transition to the maturity stage
The need for floating capital
Going out of the business
Loss of reputation and change of the company's image
Freedom and new opportunities
If we talk about the motives of the sellers of companies, it is important to take into account the life cycle of the industry in which the company operates. At the stage of the market growth it is advisable to carry out vertical integration (merger), and on the stage of maturity or decline of the industry it is adequate to acquire the competitors or sell the business.